The challenge
The client was expanding fast and needed field sales staff in more than 100 cities at once, from metros to small towns, for more than a year.
That meant high volumes, very different local talent pools and a pipeline that could never stop. Setting up a recruitment office in every city would have been slow and expensive, and running dozens of local agencies would have made quality and coordination inconsistent.
What TNSL did
Built one dedicated team. Twelve recruiters worked only on this client for the full 16 months, learning the roles, the markets and what made a good field salesperson for this business.
Ran it centrally, not city by city. Most sourcing was done from TNSL’s office, reaching local candidates in each city without a local recruitment office. Lessons from one market were applied to the next.
Used several channels at once. Naukri reached experienced sales candidates across cities; Quikr reached field and local job seekers; referrals reached smaller markets where online candidates were scarce. No single database became a bottleneck.
Turned hiring into a repeatable process. Standard steps for finding, screening, communicating with and scheduling candidates kept quality consistent at an average of about 156 hires a month.
Employed them on TNSL’s payroll. Every selected candidate received a TNSL offer letter and was onboarded by TNSL. TNSL then ran their monthly payroll and statutory compliance across all 100+ cities, so the client could grow its field force without growing its own HR and payroll administration.
Results
- About 2,500 field sales staff sourced, onboarded and employed over 16 months.
- 100+ cities covered, well beyond the metros.
- About 156 people a month on average across the engagement.
- Zero non-compliances in payroll and statutory compliance for a workforce spread across 100+ cities.
- One 12-person team instead of a recruitment set-up in every city.
Why it matters
National hiring scale does not need a national recruitment footprint. The right channels, a dedicated central team and one employer of record for payroll and compliance can build a field force across India quickly, consistently and cleanly.